Founded in 1946, Shellys London swiftly became synonymous with innovative design and craftsmanship. Towards the swinging sixties Shellys was fast gaining a reputation as a fashion forward retailer and with the opening of its Kings Road/Carnaby Street store was the first to introduce Creepers, Winklepickers,Platforms and Chelsea boots to London's Fashionista's. During the 90's Shellys continued to be at the forefront of fashion working with designers such as John Galliano, Vivenne Westwood, Katherine Hamnett and Jean Paul Gaultier. Today Shellys retains its image as a cult brand which is commercially aware because of its authentic heritage. This unique history distinguishes Shellys from its competitors and makes it a formidable player in the market place.
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